PR Toolbox

You work hard to keep your community safe, so we wanted to lend a hand in helping you spread the word about this vital fire safety tactic. If you’re wondering what you can do, we’ve made it easy for you. Here, you’ll find everything from media outreach instructions to videos and posts that you can share on your own social channels. Below you’ll find each tool as well as information on how to use it.

  • ►   Bylined Column

    What is it?

    This is a column that we drafted for your local newspaper to publish. Unlike a news story, a column expresses the opinions of the author.

    How do I use it?

    Simply download the word document, update as you wish, put your name on it and submit to your local newspaper asking if they would publish in the interest of public safety.

  • ►   Videos to Share

    What is it?

    Choose the videos you like the best and start sharing. We've already provided you with a message to share with each video.

    How do I use it?

    These videos focus on the benefits of closing your door. We've created them for you to share on your own social networks in hopes of grabbing the attention of your followers. You can also share these with the media if you'd like.

  • ►   Posts to Share

    What is it?

    Choose the posts you like the best and start sharing. We've already provided you with a message to share with each post.

    How do I use it?

    We created these campaign posts for you to share on your social networks in hopes of grabbing the attention of your followers. You can also share these with the media if you'd like.

  • ►   Fact Sheet

    What is it?

    We assembled some of the best statistics about the benefits of a closed door in a document that you can provide the media with or share with community residents.

    How do I use it?

    You can simply download this sheet and pass it out or send it along with your press release.

  • ►   Guide to Securing Media

    What is it?

    This document guides you on how to secure media attention for the campaign in three easy steps. It also includes a message for an email you can send to a reporter, editor or producer.

    How do I use it?

    All you have to do is download the file and follow the directions. Easy as 1-2-3.

  • ►   Press Release

    What is it?

    Once you download the document, you can customize it to include your specific information. You can change elements wherever you deem necessary. Once the document has been updated you can then share with the media. We provide the three easy steps to do that in our "Guide To Securing MediaOnce you download the document, you can customize it to include your specific information. You can change elements wherever you deem necessary. Once the document has been updated you can then share with the media. We provide the three easy steps to do that in our "Guide To Securing Media" document.document.

    How do I use it?

    A press release is the easiest way to communicate a new initiative to the news media. It is a 1-2 page document a reporter can use to produce a story. This release offers the media details about the "Close Before You Doze" campaign and the efforts your department has undertaken to spread that campaign across the community.

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Please contact us with feedback, questions or info on other ways we can help.

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